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There is no single answer to “how much does a promotional film cost?”, because a promotional film is not a single product. A one-day, single-location product shoot and a three-location factory film shot with drone support and delivered in two languages are different scales of the same craft. Below we explain the items that actually drive the price, and what to watch for in each. Our aim is not to give you a number, but to let you read why a number is what it is.
1. Number of shooting days
The single largest cost item is usually the number of days spent on location, because crew, equipment and travel are all multiplied by it. Spreading a shoot that could be wrapped in one day across two nearly doubles the cost. On the other hand, with a well-built shooting plan, both the main film and short social media content can be captured on the same day. Always ask “how many shooting days do you plan?” — that one question explains most of the gap between two quotes.
2. Crew size
A two-person crew is workable, and so is a setup with a separate director, director of photography, lighting and sound. Which one is right depends on the job: a simple product shoot runs fine with a small crew, while a corporate film with staff on camera and spoken dialogue needs dedicated sound and lighting expertise. A small crew is not automatically “cheap”, nor a large one automatically “quality” — the right crew for the job is the right cost.
3. Equipment and drone
Camera, optics, gimbal, lighting and sound equipment directly affect cost. Drone work is its own item: large production sites, factories, hotels and farmland are hard to convey without aerial footage, while in a small indoor space a drone is often an unnecessary line item. Whether the equipment belongs to the agency or is rented and passed on to you matters too — rental costs are often invisible in a quote, but you still pay them.
4. Number of locations and travel
Every additional location means not just shooting time but setup and teardown time. Filming at three separate facilities is meaningfully more expensive than a single-location shoot of the same duration. For out-of-town work, accommodation and travel enter the picture. Because we are based in Aydın, we do not charge separate travel fees across the Aydın–Denizli–İzmir corridor; when comparing quotes from other agencies, ask explicitly whether this item is included.
5. Depth of post-production
The work does not end when the shoot does. Editing, colour grading, sound design and any motion graphics (animated graphics, lower thirds, infographics) are the main post-production items. There is a serious difference in effort between a simple cut and a film that has been graded, mixed and supported with animated graphics. Also clarify how many rounds of revision you get; promises of unlimited revisions are rarely realistic, while a defined number is healthy.
6. Talent, voice-over and music licensing
If the film uses professional actors or a voice-over artist, that is a separate item. Music is the most frequently overlooked topic: using a track downloaded from the internet in a commercial film is copyright infringement and can get your content blocked, especially on YouTube and social platforms. Licensed music is a small but real cost — if it is missing from a quote, ask why.
7. Delivery formats and versions
How many outputs you need from the same shoot affects cost: the horizontal main film, vertical reels and story versions, short teaser cuts, subtitled versions, and if you export, versions in English or other languages. The good news is that most of these require no extra shooting day; if stated up front during planning, they can be pulled from the same shoot. The bad news is that requested later, the edit has to be reopened and the cost rises. Tell us which formats you need in the first conversation.
Market price ranges in 2026
The figures below are not The Baal Agency's price list; they are market ranges compiled from Turkish agency price lists published as of August 2026. The point is to let you see where a quote you receive sits relative to the market. Ranges shift as scope changes, which is why we give a band rather than a single number.
| Corporate promotional film | from 45,000 – 60,000 TRY + VAT | Single location, 1 shooting day, standard edit |
| Factory and production facility film | from 60,000 TRY + VAT | Large site, drone, production line footage |
| Commercial film | from 75,000 TRY + VAT | Script, talent, art direction |
| Full cinematic production | 75,000 – 200,000 TRY and above | Multiple locations, advanced edit, motion graphics |
These are starting figures excluding VAT and they move with inflation during the year. One more thing worth knowing: Istanbul-based agencies price roughly 20-40 percent higher than agencies in Anatolia across the market. For businesses in Aydın, Denizli and İzmir this means the same production quality is available on a more reasonable budget. We are based in Aydın and charge no separate travel fee across this corridor.
What to look for in a quote
A sound quote itemises the number of shooting days, the crew structure, the locations, the scope of post-production, the number of revisions and the formats to be delivered. Quotes that give a single bottom-line figure cannot be compared, because what is included is unclear. We break the quote down into these items, state in writing what is and is not included, and if a request falls outside the agreed scope we bring you its price for approval first. Let's work out the right scale for your brand together.